Bill Keller is a data and analytics executive with decades of experience helping private equity-backed, growth-stage, and Fortune 500 companies turn underperforming data into measurable revenue. 

His expertise lies in rapidly integrating fragmented data across CRM, marketing, sales, and operational systems to build a unified view of performance—then translating that visibility into clear, executable actions. Bill specializes in advanced segmentation, dynamic AI-driven lead scoring, and prescriptive analytics that drive financial impact without requiring new software or increased spend. 
 
Bill has led performance transformations across a wide range of industries, including automotive, financial services, retail, hospitality, education, healthcare, and consumer packaged goods. His client work has included engagements with BMW, Chase, MetLife, Marriott, Cisco, Microsoft, AT&T, Verizon, CVS, and Lowe's, among many others.
 
Recent results include delivering a 24% incremental revenue lift for a $150MM PE-backed home improvement company, generating 22% year-over-year new-customer revenue growth for a national franchisor, and restoring a financial services firm's paid search channel from negative to positive ROI within four months—increasing revenue by over 60%.
 
Bill leads data strategy and analytics, bridging the gap between insight and execution to help clients unlock revenue, improve efficiency, and increase enterprise value.