Meet The Team
Real Operators. Proven Leaders. Embedded Experts.
The Veritac team is made up of seasoned growth executives—CMOs, CROs, CSOs, CEOs, and board members—who’ve led from the front. We don’t just advise. We embed, execute, and own results alongside our clients.
Our Core Services.
Growth isn’t about hustle. It’s about precision, clarity, and systems that scale. That’s where we come in.
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Meet the Managing Partners
Sales & Revenue Operations
David brings over 25 years of Go-To-Market (GTM) strategy and execution across SaaS, healthcare, and financial services. He partners with investors and CEOs to accelerate top-line growth and drive strategic exits. He has helped numerous portfolio companies scale, working with firms like Thoma Bravo and The Riverside Company.
Marketing
Beth fuses big-brand discipline with startup agility. A certified coach and former CMO, she excels at research-driven positioning, digital marketing, and GTM pivots. She’s held CEO and board roles in both public and private companies across financial services, automotive, and professional services.
Having worked with over 300 companies, John brings deep expertise in B2B revenue design. A former PE Managing Director and CRO, he quickly identifies Go-To-Market gaps and designs solutions that drive measurable enterprise value. John has helped firms such as Symphony Technology Group, HIG Growth, and Riverside.
Led by Experience. Powered by Expertise.
Beyond our managing partners, Veritac Group is powered by a diverse bench of specialists who make strategy actionable. This extended team brings the hands-on expertise needed to execute with speed, precision, and scale.
Together, our collective of specialists acts as an extension of your leadership team — combining strategic insight with execution muscle to deliver measurable growth, faster.
Unlike many firms that rely heavily on junior associates, every engagement is led by a senior Veritac Group partner who directs and guides the team, ensuring alignment with your investment goals and the highest level of impact.
Coders and Integrators
Experts in Salesforce, HubSpot, and custom system integrations who ensure that your revenue engine runs seamlessly across platforms.
Designers and Brand Builders
Creative professionals who craft compelling visuals, messaging, and digital experiences that reinforce your market presence.
Pipeline and Marketing Operations Specialists
Practitioners who optimize workflows, manage CRM pipelines, and implement demand generation engines to accelerate growth.
SEO and Digital Growth Experts
Analysts and tacticians who refine your digital footprint, elevate search visibility, and drive high-quality inbound traffic for a lower Cost per Acquisition.
Documentation and Process Pros
Detail-oriented EdTech pros who capture best practices, document processes, and enable repeatability across teams.
UX Experts
Specialists who ensure customer and user experiences are intuitive, engaging, and conversion-driven across all digital touchpoints.
Dashboard Developers
Builders who transform data into clarity, creating real-time dashboards that give leadership teams the insights they need to act fast.
Sales Team Optimizers
Seasoned mentors who strengthen frontline sales performance, sharpen go-to-market messaging, and instill repeatable, scalable selling practices.
Why It Works: Embedded Leadership,
Not Lifelong Consulting
We don't plan to be like your furniture and stick around forever. We follow an APRO™Framework -- Analyze, Plan, Run, Optimize, and then you're on your way. Every Veritac team member has led inside companies—building demand-generation engines, aligning teams, and growing enterprise value. We embed where needed, move fast, and focus on execution that sticks.
What Drives Us
Veritac Group enables investor-backed companies to scale faster by embedding proven go-to-market leaders across revenue operations, marketing, and sales.
Accountability
We own outcomes—not just plans.
Experience
We’ve held the seat—not just advised it.
Decisiveness
We move fast and with confidence.
Collaboration
We embed to build alongside the operator team, not above the team.
Want Us On Your Team?
Let’s talk about where you are, and how we can help you scale smarter and faster.
