Our Services
Solving Growth Challenges at the Root Cause

Investor-backed companies rarely fail from lack of ambition. They fail from execution breakdowns, misalignment, and underpowered operating models. Veritac Group delivers the leadership, Go-to-Market process rigor, and scalable systems to fix what’s stalling growth—and accelerate what’s working.

Our Core Services.

Growth isn’t about hustle. It’s about precision, clarity, and systems that scale. That’s where we come in.

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What We Deliver

Sales Playbooks

Actionable, role-specific sales guides that clarify messaging, processes, objection handling, and all critical knowledge for sales rep success.

CRM Workflows

Built-for-scale Customer Relationship Management (CRM) installations that streamline lead intake and tracking, pipeline visibility, and handoffs between the entire Go-to-Market team.

Marketing Automation

Campaign workflows, nurture tracks and cadences, fast Artifical Intelligence (AI) automation, and behavior-based triggers that ensure prospects receive the right message at the right time.

Lead Scoring & Persona Targeting

Define, score, and prioritize your highest-value prospects based on engagement, fit, and readiness—rooted in real Ideal Customer Profile (ICP) data.

 

Forecasting Dashboards

Custom dashboards that translate pipeline activity into clear, real-time visibility—improving predictability and board-level reporting.

Deal Strategy & Coaching

Hands-on support to assess active opportunities, sharpen value propositions, and upskill reps on strategic selling and negotiation.

Campaign Planning & Optimization

End-to-end campaign development—built on performance benchmarks like Key Performance Indicators and Objectives and Key Results (KPIs/OKRs), targeted messaging, and continuous iteration to improve Return on Marketing Investment (ROMI).

Value Prop & Messaging Frameworks

Clarify how your business delivers value with frameworks that align internal teams and sharpen external messaging across all Go-to-Market (GTM) channels.

 

Who We Serve.

Built for Mid-Market Complexity

We partner with PE-backed companies ($10M–$500M revenue), B2B, B2C, or B2B2C—especially at critical junctures like post-close integration, new product or service launch, rapid scaling, or prepping for exit.

Veritac Group is your RevOps force multiplier. We design Go-to_Market strategies, and implement and optimize scalable demand gen engines to maximize profitable growth.  Most of our business is repeat business from clients who know our aim is to quickly analyze, plan, run (execute), and optimize.  We then hand over the fully functional demand gen engine to your existing team. 

Why Growth Stalls in Mid-Market, Investor-Backed Companies

Growth isn’t about hustle. It’s about precision, clarity, and systems that scale. That’s where we come in.

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Leadership misalignment or turnover within 2 years of investment

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Overestimated growth potential during diligence

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Lack of integrated go-to-market strategy

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Revenue concentration risk in one customer/channel

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Unscalable tech stack, RevOps, or talent

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Failed M&A integration or unclear accountability

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Poor pricing discipline and margin leakage

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Demand generation that’s reactive, not repeatable

Why Choose Veritac?

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Companies Served
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Private Equity Firms
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FAQ

Veritac Group -- Website FAQ

What is Veritac Group?

 Veritac Group is a management consulting and fractional executive firm that partners with investor-backed and mid-market companies to build scalable, profitable revenue growth. Unlike traditional consulting firms that deliver strategy decks, Veritac embeds senior operators directly into client organizations to execute alongside the team and hand off a functioning growth engine at engagement end. 

What does Veritac Group do?

 Veritac Group designs go-to-market strategies, implements revenue operations systems, and provides fractional executive leadership -- including fractional CMO, CRO, and CSO roles -- for companies with $10M to $500M in revenue. Every engagement is led by a managing partner with C-suite operating experience who has held the role before. 

How is Veritac Group different from a traditional consulting firm?

 Traditional consulting firms deliver recommendations. Veritac Group delivers execution. Our managing partners embed with the client team, own outcomes alongside leadership, and build systems the company can run after we leave. We don't advise from a distance -- we sit in the seat, run the play, and hand you the engine. 

What is a fractional CMO, CRO, or CSO?

A fractional CMO, CRO, or CSO is a senior executive who leads a revenue function part-time or for a defined engagement period. Veritac's fractional executives are former operators with direct C-suite experience -- not advisors or coaches. They bring the same accountability as a full-time hire at a fraction of the cost and timeline, making them particularly well-suited for PE-backed companies that need speed.

What is the APRO™ Framework?

APRO™ is Veritac Group's proprietary methodology for GTM transformation. It stands for Analyze, Plan, Run, Optimize. The framework provides structured engagement phases -- beginning with a deep diagnostic of the current commercial system, building a prioritized plan, running the execution alongside the client team, and then optimizing based on measured results. Most clients see meaningful movement within 90 to 120 days.

What types of companies does Veritac Group work with?

Veritac Group works primarily with PE-backed and investor-backed companies with $10M to $500M in revenue across B2B, B2C, and B2B2C models. The firm is particularly suited to companies at critical inflection points: post-acquisition integration, new market entry, rapid scaling, and exit preparation. It also serves PE operating partners managing portfolio growth across multiple companies.

What industries does Veritac Group serve?

Veritac Group has deep experience in SaaS and technology, healthcare and health technology, financial services and fintech, professional services, and manufacturing and industrial B2B. The firm's managing partners have operated across all of these sectors, which allows Veritac to bring cross-industry best practices to each engagement.

How does Veritac Group help private equity firms and portfolio companies?

Veritac Group works directly with PE operating partners, deal teams, and portfolio company CEOs to accelerate revenue growth within fund holding periods. Services include pre-close GTM diligence, post-close value creation planning, and embedded fractional leadership for portfolio companies that need experienced operators fast. Veritac has worked with more than 30 PE firms, including Thoma Bravo, RC Capital, H.I.G. Capital, and The Riverside Company.

What is Revenue Operations (RevOps), and does Veritac Group offer it?

Revenue Operations is the organizational function that aligns marketing, sales, and customer success around shared data, shared processes, and shared accountability for revenue outcomes. Veritac Group designs and implements RevOps infrastructure -- including CRM architecture, pipeline processes, demand generation systems, and reporting dashboards -- as part of its embedded GTM execution model.

How do I know if my company needs a fractional CMO or CRO?

 If your company has a leadership gap in a revenue function, is preparing for a growth inflection that has outpaced existing talent, or is in a period where a full-time executive search would create an unacceptable delay, a fractional operator is likely the right answer. Signs include: consistent forecast misses, sales and marketing misalignment, stalled pipeline that can't be explained, or a PE board requesting faster results than your current team can produce. 

How long does a Veritac Group engagement typically last?

 Engagement length depends on scope. Most embedded fractional leadership engagements run three to twelve months, with initial results typically measurable within 90 to 120 days. Project-based GTM engagements and growth diagnostics are scoped specifically to the work required. Veritac's goal is always to make itself unnecessary -- by building systems and capabilities the client team owns independently. We don’t tie you to long contracts. We are month-to-month with ability to scale up or down with notice. Engagements have been as short as 6 weeks of a project, and as long as 2.5 years until exit.  

What results can I expect from working with Veritac Group?

Veritac Group's track record includes $1B+ in enterprise value influenced, 30 to 50% CAC and LTV improvements, 10+ successful portfolio company exits, and more than 500 companies served across B2B and B2C. Results vary by engagement type and starting point, but the consistent pattern is faster revenue movement, improved sales and marketing alignment, and a more predictable commercial system at engagement end.

Let’s Get To Work

We turn misalignment into momentum. Strategy into execution. And uncertainty into scalable growth. Tell us where you’re stuck—we’ll get you moving forward at scale.